Fanatics Games

In January 2026, Fanatics announced the launch of Fanatics Studios, its entertainment and content-production division in partnership with OBB Media. Later in July 2025, it was announced that the same judge dismissed the federal lawsuit brought by Casey’s against Fanatics and the NFL that insisted a league policy requiring approval to sell NFL-licensed products online violates the Sherman Act. Fanatics made international acquisitions for its Commerce division, including Italian sports merchandise company Epi in April 2023, and Latin American sports wholesaler Fex Pro in June 2023. In the following two years, Fanatics announced 10-year deals with Nike, the National Football League and Major League Baseball that granted Fanatics the rights to design, manufacture and distribute all Nike fan gear sold at retail for both leagues.

Dive in with new Player Pages and Stats experiences that incorporate EDGE Advanced Stats; "How to Watch" to help navigate your tune-in choices; Live Activities/Live Updates to set-and-forget for as many teams as you want, plus a whole lot more. Second prize is a 2025 Ferrari, and third place receives a Lionel Messi Patch autograph (worth $250,000). Fans were able to apply Fanatics Games via video submission as well as at qualifiers held at Dick’s Sporting Goods around the country. Each person’s six-best scores among the eight events were counted, with the winner getting $1 million cash, second place getting a Ferrari 812 GTS, and third a LeBron James graded rookie card (worth around $250,000).

As part of the acquisition, approximately 350 Topps employees joined Fanatics Collectibles. Later that year, Candy Digital secured a $100 million financing round, valuing the company at $1.5 billion. Candy Digital secured an exclusive, long-term agreement with MLB as its first content partner.

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Additional athletes joining Brady and Gaethje for a shot at the title include Rob Gronkowski, James Harden, and WWE Superstars Rhea Ripley, Liv Morgan, Cody Rhodes, and Jey Uso. The 2026 Fanatics Games will once again feature fans competing alongside elite athletes under the same scoring system and format. Standard goals are worth 2 points each, while the Money Ball goal earns 5 points.

• Competitors take two shots from 15 feet, two from 30 feet, and finish with a high-stakes MoneyPuck shot from 40 feet.
• In 1998, Rubin created an apparel and logistics company, Global Sports Incorporated, which would later turn into GSI Commerce, a multibillion-dollar e-commerce company.
• The Fanatics Commerce division, led by CEO Andrew Low Ah Kee, who joined Fanatics in September 2023, designs and manufactures licensed fan apparel, jerseys, headwear, and related merchandise.
• Additional details regarding qualifiers, competitors, and Fanatics Fest NYC 2026 will be announced in the coming months.
• The platform allows users to trade on the outcome of real-world events, including sports results, political decisions, economics indicators, and cultural events.

In November 2025, Fanatics announced a 10-year partnership with OBB Media as the producer and content partner of Fanatics Fest. The inaugural Fanatics Events was organized in partnership with IMG as part of WrestleMania XL and included programming with athletes, entertainers, and internet creators. Fanatics launched its first retail sportsbook in January 2023 in Northwest Stadium (formerly FedEx Field), establishing the NFL’s first sportsbook inside a stadium. In July 2023, Fanatics launched Fanatics Live, a live-commerce platform offering trading-card breaks, merchandise releases, and creator-hosted content.

Drysdale scores late equalizer

In May 2026, it was revealed that Fanatics had signed an exclusive collective licensing deal with FIFA to become the exclusive licensor of collectible cards, stickers, and card games for the World Cup and other FIFA events. In 2023, Fanatics signed a deal to be the exclusive jersey supplier for the National Hockey League (NHL), replacing Adidas. Also in August 2025, Fanatics Advertising, the company’s advertising division, was launched. Following player complaints, MLB and Nike announced adjustments to the uniforms, including enlarged lettering and full pant customization starting in the 2025 season. In December 2021, Fanatics acquired Topps, a licensed trading card company founded in 1938.

Canucks rally with three goals late, top Ducks in OT to end slide at 10

Major sports leagues, hands-on activations, autographs and picture sessions, panel discussions with athletes and card retailers make for an unforgettable weekend. “What made Fanatics Games special in year one was seeing fans and world-class athletes compete side by side under the same rules and feed off each other’s energy,” said Lance Fensterman, CEO of Fanatics Events. The 2026 competition will award $1 million to the overall champion, with additional high-value prizes distributed among top finishers as part of the $2 million total prize pool. Enhancements include simplified scoring and increased fan involvement designed to elevate both the live competition and broadcast experience.

Also in 2023 the company also signed agreements with J-League football teams to be their exclusive kit uniform supplier. In December 2020, Fanatics acquired WinCraft, a licensed hard goods and promotional products company, which increased the company’s presence with non-apparel merchandise. Fanatics, Inc. is an American sports platform that consists of several businesses, including licensed sports merchandise, trading cards and collectibles, sports betting, special events, and live commerce.

Streamlined Production and Asset Management

Competitors attempt five field goals from 20 yards before taking one final Money Ball kick from 33 yards. Under most sportsbooks’ rules, the prop bet built around him is lost. We are creating an exciting, engaging, and immersive sports betting experience for all sports fans. Fanatics Sports & Casino brings the full Fanatics gaming and prediction markets experience together in one place. Fanatics is proud to have a world-class executive team setting the course for our passionate employees around the globe.

J. Hughes punches one home in the slot

Grab a seat in our dedicated fan viewing area and bleachers, with scoreboards available so you never miss a play. Players take five shots against a live goalkeeper before attempting one final Money Ball shot through a half-sized goal. Competitors take two shots from 15 feet, two from 30 feet, and finish with a high-stakes MoneyPuck shot from 40 feet. A panel of judges scores each performance, with the final score determined by the average of three judges.

This challenge isn’t about athletic performance, it’s about creating a moment. Make them all and walk away with a perfect 15-point score. Each successful standard kick earns 2 points, while the bonus Money Ball kick is worth 5 points.

In 2026, the competition returns bigger, faster, and more competitive than ever with streamlined scoring, enhanced gameplay, and a production experience built for both in-venue excitement and global livestream audiences. Designed to celebrate competition, culture, and fandom, Fanatics Games once again brings together a total group of 50 professional athletes, celebrities, creators, and 50 everyday fans in a scored competition that blends athletic performance with an arena-level spectacle. Knock down shots from around the arc and chase the perfect score. Fanatics is combining its sportsbook, casino and prediction markets into one app, Fanatics Betting and Gaming CEO Matt King exclusively tells Axios. Fanatics has launched a unified mobile app that combines its sportsbook, online casino, and prediction-market products in a bid to become a broader super app for sports fans.

Fanatics Events

The NFL on Thursday announced new sportsbook partnerships, with Fanatics joining DraftKings and FanDuel as official betting operators of the league. To be played over three days at Fanatics Fest in New York City next month, the competition will feature 100 competitors—50 athletes and celebrities, and 50 fans—in non-contact competitions like golf shot accuracy, basketball shooting and soccer scoring. The event featured the inaugural Fanatics Games, a series of competitions in which professional athletes and celebrities competed against fans for prizes and charitable donations.